RUNKWAY

Born as a university project, the ESSEC (International Business School in Europe) in Paris turned it into a real project for the brand Kenzo. My friend Lucia Casagranda and her companions worked on the concept of the idea for which I have created the logo. RunKway is the name of a prototype of pop-up stores and of deep-thought communication campaign. The term seeks to combine the word “gangway”, which is central to the whole idea, with the values and heritage of Kenzo “K”. The name is also a word that suggests “Run the K way”, which stands for “live the track in Kenzo’s style”.